Shelby Naturals is a clean, luxury line of skin essentials for your everyday, created by Shelby Ondrus. Struggling with persistent acne, sensitive skin and premature aging led Shelby to take a holistic approach to skin care products. When none delivered, she created her own. She believes in a simple philosophy: beauty starts on the inside, out and what you put on your skin truly matters. Shelby is dedicated to creating products that are as pure as they are effective for a healthy, glowing and youthful complexion.
Sustainably soured ingredients. Environmentally responsible. Vegan. No animal testing. Free of parabens, phthalates, pegs, silicones, sulfates, gluten, mineral oil and gmo’s.
PURE. ORGANIC. SIMPLE
Quality is our top priority.
Our main focus and priority are the ingredients we use in each of our formulations, as they are what determine the efficacy and results each of our products provide. Thus, we set our standards at the upmost height when it comes to quality. We source Certified Organic ingredients when possible, and wildcrafted ingredients when we cannot get Certified Organic. Wildcrafted simply means that the ingredient(s) are grown without the use of chemical pesticides. Certified Organic doesn't ensure the quality of the ingredients, just the safety. We take the extra measures to ensure that we use the highest quality ingredients possible.
We use active, botanical ingredients in their most potent form.
Active, botanical ingredients are those that work with your skin's anatomy on a cellular level, and are recognized by the skin. In basic terms, they are ingredients that generate collagen production, reduce inflammation, hydrate, balance and feed the skin. Most skin care products contain one or more active ingredients, yet the majority of the product is comprised of synthetic fillers and toxic preservatives. This is where we draw the line and stand radically apart. Our promise to you is to deliver you skin care that is completely active and toxin-free. This is where the performance and results come from: the quality and the potency of the ingredients.
We focus on a "less is more" / "quality over quantity" approach
Simplicity is the foundation of life. We believe in keeping our lives simple, which includes the products we use and the food we eat. There is no sense in complicating anything. We believe that what we put INSIDE our body has a direct impact on the OUTSIDE. We also believe the opposite to be true, as what you put on the OUTSIDE (your skin) is absorbed directly into your bloodstream and has an impact on the INSIDE.
Our formulations are simple and are focused on active, botanical oils in their most natural form. Our skin readily recognizes the chemical make up of oils as it is very similar to the Sebum, a natural, oil-like substance, our skin creates to protect and lubricate itself. We avoid using ingredients such as isolated vitamins, certain extracts, herbs, collagen and hyaluronic acid, to name a few, as we found through much testing and research that there are much more efficient ingredients that work with our skin to give long-term results. Here is a short explanation:
Certain extracted and isolated ingredients are poorly absorbed and thus cannot be properly used by the skin, resulting in premature aging and inflammation in most situations. Why is this so? The synergy of topical absorption depends on many factors, and when you extract something, such as absorbic acid (vitamin C) from its original source, generally genetically modified corn, your skin cannot fully recognize this compound. Thus, it is a very small percentage that your skin will use this extracted vitamin C to generate collagen and benefit your skin. Vitamin C is best used in its whole form from active, botanical oils that are especially rich in this anti-aging vitamin. This is why you will not see "vitamin c" listed as an ingredient in our products as we use vitamin c-rich fruits, flowers and plants, which have a much greater potency.
Another factor is that extracted and isolated ingredients most often have to be preserved with a strong preservative, which is acidifying. A preservative has to be used because the extracted ingredients cannot be preserved naturally in their "extracted" state, thus allowing bacterial growth to be encouraged. This will most often lead to a product becoming acidic, which will affect your skin's pH level and healthy microbes (good bacteria), often promoting unseen bacteria and fungal activity which can lead to skin inflammation (acne or rosacea), and/or other unwanted skin issues.
Our products perform.
Our goal is for you to see results using our skin care. We have taken the steps and measures to ensure the highest quality, potency, and the simple synergy of our formulations, which we believe are the precursors that lead to performance. We have seen a radical, positive change in our skin and we want to share this with you through Shelby Naturals.
We focus on your everyday.
We believe that each day is a gift, an opportunity to constantly improve our world and quality of life. This is part of our mission. We want to establish trust with you. Your concerns are our concerns! We want you to take care of your body and health, and raise awareness that the products you use on the outside have a direct impact on the inside. Everything is connected, your skin is your largest organ so what you put on seriously matters!
We want you to fall in love with taking care of YOU. From the time you wake up in the morning to when you go to sleep at night, we want you enjoy every moment of your Shelby Naturals ritual. The texture, the scent, the feeling- we have taken all of this into consideration. Your safety and your needs matter to us and is our top priority. This is why we produce holistic products that perform, with ingredients you can trust.